product line extension
noun
MARKETING,COMMERCEukus(alsoline extension);(alsocategory extension)[CorU](alsoproduct line stretching)
theadditionof aproductorservicewith differentfeatures,sizes,prices, etc., to anexistingrangeofproducts:
The company'slackofproductlineextensionhaslostitmarketshare.
Both Lysol and Palmoliveplanproductlineextensions.
Product-linestretchingnot onlyprovidescustomerswith morechoice, itstrengthensthecompanyagainstcompetitiveattacks.
[C]
aproductthat isaddedto anexistingrangeofsimilarproducts:
Byintroducingproductlineextensionssuch as newflavours, it ispossibletoincreasethemarketshareevenwith amatureproduct.