product mix
noun[S]
MARKETING,COMMERCEukusthecombinationofproductsandservicesthat acompanysells:
Thesupermarkethas a differentproductmixfromitscompetitorstoattracthigher-incomeshoppers.
There isscopeforimprovingtheproductmixbyaddingmorelucrativeoutdoorlighting.
Webelievealargeportionof theincreaseisdueto achangeinproductmixtoincludemoreentry-levelluxuryvehicles.