| 单词 | product placement |
| 释义 | product placement noun[CorU] uk/ˈprɒd.ʌkt ˌpleɪs.mənt/us/ˈprɑː.dʌkt ˌpleɪs.mənt/a way ofadvertisingaproductbysupplyingit for use infilmsortelevisionprogrammes 产品安插（在电影或电视节目中插播产品广告），插入式广告Advertising and marketing
product placement| Business Englishproduct placement noun[U] MARKETINGukus(alsoembedded marketing)aformofadvertisingin which aproductappearsor ismentionedaspartof afilmortelevisionprogramme: An earlyexampleofproductplacementis in the 1949movieGun Crazy, where a Bulovaclockisrepeatedlyshowninimportantscenes. Sales of thebootsreally took off after somecarefulproductplacementin akids' TVseries. Examplesofproduct placementproduct placement This information is then used forproductplacementin shops and on web pages. From theCambridge English Corpus I think that the proposal which has now come back on the matter ofproductplacementalso amounts to an improvement. FromEuroparl Parallel Corpus - English I would, however, have preferred more courage to have been shown, for example regarding the introduction ofproductplacement. FromEuroparl Parallel Corpus - English I hold the view that there is nothing particularly wrong withproductplacement. From the Hansard archive Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0 The ban also extends to news, documentaries, advisory programmes, theatre, opera, any form of sponsorship andproductplacement. FromEuroparl Parallel Corpus - English I object to paragraph 9, which is all about pureproductplacement, something we usually try to restrict. FromEuroparl Parallel Corpus - English On balance, allowing advertising breaks in programmes scheduled for 30 minutes is both practical and essential, as is cautiousproductplacement. FromEuroparl Parallel Corpus - English We have to recognise thatproductplacementexists. FromEuroparl Parallel Corpus - English Nowadays, we have the problem thatproductplacementis almost everywhere, but is illegal in some countries. FromEuroparl Parallel Corpus - English That is why it is important to have horizontal prohibition ofproductplacementfor children. FromEuroparl Parallel Corpus - English I have not received any representations onproductplacement. From the Hansard archive Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0 It is ridiculous to try to ban conventional tobacco advertising while leaving an enormous loophole in relation toproductplacement. From the Hansard archive Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0 The research undertook a survey of a 10-year sample of contemporary films, examining the increasing role and importance ofproductplacementin them. From the Hansard archive Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0 Yetproductplacementof these products has been treated differently in this vote today. FromEuroparl Parallel Corpus - English Secondly, there are currently no rules to the effect thatproductplacement– for children, for example – must be prohibited in various kinds of content. FromEuroparl Parallel Corpus - English These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors. |
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