product rationalization
noun[U]
PRODUCTION,COMMERCE,MARKETING(UKalsoproduct rationalisation)ukustheprocessofreducingthenumberofproductsthat yousellinordertoinvestmore in theproductsthat make the mostprofit:
Thegoalofproductrationalizationis toreachamaximumnumberofcustomerswith aminimumnumberofproductsinordertomaximizerevenuefor eachproduct.