product research
noun[U]
COMMERCE,MARKETINGukustheprocessofdecidingwhich newproductsmight besuccessful, and thebestway todevelopandsellthem:
Ourproductresearchislookingat whatproductswill bepossibleusingavailableor near-futuretechnology.
As a newproductisdeveloped,productresearchhelpsusidentifyaspectsthatmattertocustomers, such as thepriceanddesign.