above the fold
adverb
ukusMARKETING,COMMUNICATIONS
in thetoppartof anewspaperpage:
Thestoriesthat theeditorfeelswillsellthenewspaperare put above thefold.
INTERNET
in thetoppartof awebsitepagewhich you canseeon thescreenwhen you firstopenthepage:
The attention-grabbingpartof thehomepageneedsto beplacedabove thefold.
above-the-fold
adjective
an above-the-foldheadline/ad
Compare
below the fold