run of book
adjective
MARKETING(alsorun-of-book)ukus(abbreviationROB)used todescribeadvertisingspacein amagazine,newspaper, etc.boughtat aratethat does notallowthebusinessbuyingthespacetochooseaparticularplacefortheiradvertisement:
Anadvertiserdecidedtoturntworunofbookpagesinto aninsert.
Could youprovideme with thegrossratefor arun-of-book ad?
run-of-book
adverb
Theofferincludesonefullpagefour-color ad to beplacedrun-of-book.