market demand
noun[U]
ECONOMICSukusthedemandof allpossiblecustomersfor aparticularproductorserviceover aparticularperiodoftimein aparticularmarket:
Ourgrowthwill now bedrivenbymarketdemand.
meet/respond to market demandWe need toensureagrainsupplythatmeetsmarketdemand.
changing/growingmarketdemand