media market
noun[C]
MARKETING,COMMUNICATIONSukusanareaorgroupofpeoplewhere everyonereceivesthe sametelevisionprogrammes,readsthe samenewspapers, etc.:
The 30-second adrunsin the Washington D.C.mediamarket.
In anincreasinglyfragmentedmediamarket, it isbecominghardertotargetlargegroupsofteenagers.