run of paper
adjective
MARKETINGukus(alsorun of press);(alsorun of publication);(abbreviationROP)used todescribeadvertisingspacein anewspaperormagazineboughtat aratethat does notallowthebusinessbuyingthespacetochooseaparticularplacefortheiradvertisement:
Thispageincludesadvertisingspecificationsspecificto the Metronewspaperrunofpaperadverts.