media campaign
noun[C]
MARKETING,COMMUNICATIONSukusaplannedseriesofnewspaperarticles,televisioninterviews, etc. that areintendedtoachieveaparticularaim:
a media campaign against sthThegovernmenthaslaunchedanationalmediacampaignagainstsmoking.
a media campaign to do sthThepresidentwontheelectiondespiteaconcertedmediacampaigntodiscredithim.