| 单词 | psychographics |
| 释义 | psychographics noun[U] uk/ˌsaɪkəˈɡræfɪks/usMARKETING thestudyofcustomersinrelationtotheiropinions,interests, andemotions: Psychographics canhelpyou toidentifytheyoung,urbanclientsyou arelookingfor. psychographicadjective Demographic and psychographicresearchisessentialfor ad-agencycopywriters. Examplesofpsychographicspsychographics The segments are based on user behavior, motivations, andpsychographics. From Wikipedia  This example is from Wikipedia and may be reused under a CC BY-SA license.More sophisticated segmentation strategies use psychosocial, behavioral andpsychographics(personality, values, attitudes, interests, level of readiness for change and lifestyles) as variables to categorize audience subgroups. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license.These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors. |
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