single column centimetre
noun[C]
MARKETING,MEASURESUK(USsingle column centimeter)ukus(abbreviationSCC)aunitfor giving thesizeofnewspaperandmagazineadvertisements, and forcalculatingtheircost. Onesinglecolumncentimetreis onecolumnwideand onecentimetrehigh:
Thebasicunitofmeasurementandchargeis thesinglecolumncentimetre.