soft launch
noun[C]
businessspecializeduk/ˈsɒft ˌlɔːntʃ/us/ˈsɑːft ˌlɑːntʃ/anoccasionwhen aproduct,service, orbusinessis madeavailableoropenedfor the firsttime, but only to alimitednumberofpeopleat first:
（产品、服务、公司等处于试运行阶段，只对有限数量的人士开放的）软启动，软上线Asoftlaunchis thebestway tooptimizeyourapporgameforitslaterwidespreadrelease.软启动是优化应用程序或游戏的最佳方式，以便日后广泛发布。
Compare
hard launch
Advertising and marketing
- ad
- ad agency
- adman
- advert
- advertise
- cross-selling
- customer relationship management
- detoxify
- dogfooding
- flyer
- non-brand
- o.n.o.
- obo
- off-brand
- on-brand
- superhype
- teaser
- telemarketing
- tie(something)in
- tout
soft launch
verb[IorT]
(alsosoft-launch)uk/ˈsɒft ˌlɔːntʃ/us/ˈsɑːft ˌlɑːntʃ/businessspecialized
to make aproduct,service, orbusinessavailableoropenfor the firsttime, but only to alimitednumberofpeopleat first:
TheonlineUSlegalgianthas justsoftlauncheditsUKservice.
Thewebsiteisaimingtosoftlaunchinmid-to lateSeptember.
- We like tosoftlaunchfundsandestablishatrackrecordand thesefundsare no different.
- Thepropertyportalissoftlaunchingitsrevampedsitewith anadditionalsearchengineapplication.
- Thecompanyhassoftlauncheditsblogandencouragesinputintocontentanddesign.
Success & failure in business
- administration
- axe
- bankrupt
- bankruptcy
- be running on fumesidiom
- belly
- dying
- fold
- go darkidiom
- go to the wallidiom
- growth hacker
- growth hacking
- have a corner on a marketidiom
- receiver
- spin
- spinsomethingoff
- start (something) up
- subscale
- turn around
- turn round
This example is from Wikipedia and may be reused under a CC BY-SA license.