split run
noun[C]
MARKETING(alsosplit-run)ukus(alsosplit run test)anewspaper,magazine,websitepage, etc. that isproducedin two or moreformswith differentadvertisementsin each totestwhichadvertisementsget thebestresults:
Newspapersnormallychargeyou forarranginga split-run.
split-run
adjective
a split-runadvertisement