superhype
noun[U]
informal(alsosuper-hype)uk/ˈsuːpə.haɪp/us/ˈsuːpɚ.haɪp/asituationin which something isadvertisedanddiscussedinnewspapers, ontelevision, etc. to anextremedegreeinordertoattracteveryone'sinterest:
If youwanttoescapetheroyalweddingsuperhype thisweekend, you might have tojumpon aplaneandheadabroad.
Theproductisattractingthekindof super-hype thatmoneyjust can'tbuy.
- You can'timaginethe superhype that this weekend'sgameisattracting.
- Try toforgetall the superhypesurroundingtheband.
- This is not just superhypedesignedtosellmybooks.
- Sometimes all the super-hype canbecomeridiculous.
Advertising and marketing
- ad
- ad agency
- adman
- advert
- advertise
- cross-selling
- customer relationship management
- detoxify
- dogfooding
- flyer
- non-brand
- o.n.o.
- obo
- off-brand
- on-brand
- stunt
- teaser
- telemarketing
- tie(something)in
- tout