sweeps
noun[plural]
MARKETING,COMMUNICATIONSUSinformaluk/swiːps/usalist,producedatparticulartimesof theyear, thatmeasureshowpopulartelevisionprogrammesare. Thelistis usedespeciallytodecideadvertisingpricesbasedon thesizeof a programme'saudience:
NBCleadsin February's sweepsratingperiod.