target market
noun[C,usually singular]
MARKETINGukusthegroupofpeoplethat acompanywantstosellitsproductsorservicesto:
the target market for sthThekeytargetmarketforthisnewspaperismiddleagedprofessionals.
hit/identify/reach your target marketThe Government'sstakeholderpensionsarefailingtoreachtheirtargetmarket.
Ifourtargetmarketofyoungpeopleagedbetween 18 to 25 arebuyingourclothes, it is because they like them, not because of who is on theboard.
target marketing
noun[U]
the company'stargetmarketingstrategies