tagline
noun[C]
(alsotag line)uk/ˈtæɡlaɪn/usMARKETING
ashort,easilyrememberedphrase that acompanyuses initsadvertisements,especiallyontelevisionor theinternet, so thatpeoplewillrecognizeit oritsproducts:
Writing a tagline is a good way toaddcharactertoyourbrand.
See also
slogan