average revenue per user
noun[U]
ACCOUNTING,COMMUNICATIONSukus(abbreviationARPU);(alsoaverage revenue per unit)theaverageamountofmoneythat acompanymakes during aparticularperiodoftimefrom anindividualcustomerorproduct. Averagerevenueperuseris acalculationusedespeciallybymobilephoneandtelevisioncompanies:
Whilemobileusagecontinuestorise, theaveragerevenueperuserisfallingascompetitionincreasesfromlow-costproviders.