the four Ps
noun[plural]
MARKETINGukusshortfor
product,price,place, andpromotion: theideathat inorderto besuccessful, you must have therightproduct,soldat therightprice, in therightplaces, and with therightadvertisingandsupport:
The four Ps is amarketingtoolthat is used tosatisfycustomersandcompanyobjectives.
See also
the five Ps
the four Cs
the marketing mix