click-through rate
noun[C]
business,internet & telecomsspecializeduk/ˈklɪk.θruː ˌreɪt/us/ˈklɪk.θruː ˌreɪt/(abbreviationCTR)ameasurementof thenumberofpeoplelookingat anitemor apageon theinternetwho thenfollowalink(= aconnectionbetweendocuments)to anotherpageorwebsite:
点击率Theyclaimclick-throughrateson thistypeof ad are up to 3percent, which isquitehigh.他们声称这类广告的点击率高达3% ,这是相当高的一个比率。
- At thattimetheaverageclick-throughrateforadson thesitewasestimatedto be anabysmal0.008%.
- Poor click-throughratessignaledthatportalswerefailingtodeliverontheirpromiseof direct-marketingriches.
- We're getting click-throughratesonourtickerat thebottomof thevideoscreenof around 1% to 2%.
- Usingquestionsin thecopyratherthanstatementscanincreasethe click-throughrateby up to 16%.
Internet terminology
- above/below the foldidiom
- address bar
- affiliate link
- affiliate marketing
- all-you-can-eat
- domain name
- internet café
- internet-enabled
- interweb
- IP
- keyboard warrior
- landing page
- refresh
- shopping basket
- upvote
- user experience
- utility computing
- UX
- virally
- visitor