time to market
noun[U]
MARKETING,PRODUCTION(alsotime-to-market)ukustheamountoftimeittakestodesignandmanufactureaproductbefore it isavailabletobuy:
fast/short time to marketOurclientsarelookingforinnovationand ashortertimetomarket.
reduce/decrease/acceleratetimetomarket
time-to-marketbenefits/advantages/pressures