acquisition cost
noun[C]
ukusACCOUNTING
thefinalpriceof anassetincludinglegalcosts,transport, anddiscounts(=moneytaken off theprice), but notincludingtaxes:
Thepurchaserwill beabletodeductbeforetaxtheacquisitioncostoftradingstockandworkinprogress.
MARKETING
all thecostsconnectedwith getting a newcustomerfor abusiness:
customer/subscriber acquisition costsThe company'smarketingandcustomeracquisitioncostswere high.