unique selling proposition
noun[C,usually singular]
MARKETINGukus→unique selling point
Examplesofunique selling proposition
unique selling proposition
The termuniquesellingpropositionrefers to advertising to communicate a product's differentiation.
From
This example is from Wikipedia and may be reused under a CC BY-SA license.
Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.His ads were focused around what he called theuniquesellingproposition, the one reason the product needed to be bought or was better than its competitors.
FromThis example is from Wikipedia and may be reused under a CC BY-SA license.
Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.I was seeking to suggest not that there is a unique selling point, but that there is auniquesellingproposition.
From the
Hansard archive
Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0
This community-based system is one of the site's unique selling propositions in that it allows a more nuanced search function for attributes within user profiles.
FromThis example is from Wikipedia and may be reused under a CC BY-SA license.
Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.