unique user
noun[C,usually plural]
ukus(alsounique visitor)IT,INTERNET,MARKETING
someone wholooksat awebsiteone or moretimesin aparticularperiodoftime, and who can berecognizedby theaddressoftheircomputer. Counting thenumberofuniqueusersof awebsite,ratherthan thetotalnumberofvisitsto thewebsiteis a way ofmeasuringhowpopularit is:
Lastyear,sitetrafficincreasedby 92%, to 849,000uniqueusers.