value proposition
noun[C]
MARKETINGukusareasongiven by asellerforbuyingtheirparticularproductorservice,basedon thevalueitofferscustomers:
Thevaluepropositionof car-sharing has to beextremelyhigh tosucceedagainst thetransportationoptionsthey already have.
Thefurtheryou go into themassmarket, thebetteryourvaluepropositionhas to be.