bounded rationality
noun[U]
ukusECONOMICS
thetheorythatpeoplecanunderstandonly alimitedamountofinformationwithin alimitedamountoftime, and for thisreasonthey do not always make thebestdecisions,especiallyincomplicatedsituations:
Managersconstrainedbyboundedrationalitycannotforeseeall of therelevantbehavioursneededfororganizationaleffectiveness.