| 单词 | comparative advertising |
| 释义 | comparative advertising noun[U] MARKETINGukusthepracticeofadvertisinggoodsbycomparingthem with, andsuggestingthey arebetterthan, another company'sproducts. Thispracticeisillegalin somecountries: There is, heclaimed, alonghistoryofallowingcomparativeadvertisingin theUnitedStatesso thatconsumerswill have moreinformationto makeinformedchoices. Examplesofcomparative advertisingcomparative advertising For instance,comparativeadvertisingcould invite misidentification of products, potential legal issues, and may even win public sympathy for their competitors as victims. From Wikipedia  This example is from Wikipedia and may be reused under a CC BY-SA license.Stating reasons such as participation incomparativeadvertisingdamaged the honour and credibility of advertising. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license.Prior to the 1970s,comparativeadvertisingwas deemed unfeasible due to related risks. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license.Low credibility reduces the impact and influence of negative orcomparativeadvertisingsupporting the candidate. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license.However, the laws oncomparativeadvertisingwere harmonized in 2000. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license.Comparativeadvertisingis generally coupled with negativity, as evidenced by early industry condemnation. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license.Comparativeadvertisingthat is truthful, and does not lead to confusion is permitted. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license.Such companies prove the academic view thatcomparativeadvertisingis more successful when used by established brands, justified by the credibility and attention an established brand brings. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license.Long bannedcomparativeadvertisingfor cigarettes and other tobacco products, e-cigarette advertising on television and radio in a number of countries may be indirectly advocating traditional cigarette smoking. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license.How have they applied the directive on misleading andcomparativeadvertising? FromEuroparl Parallel Corpus - English These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors. |
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