advertising mix
noun[S]
MARKETINGukusthecombinationofmethodsthat acompanyororganizationuses toadvertiseitsproductsorservices, forexample, ontelevisionorradio, innewspapers, or on theinternet:
Whenstartinganonlinecompany, it iscrucialtodecideon theadvertisingmixthat you are going to use.