AIDA
noun[U]
MARKETINGukusabbreviationforattention,interest,desire,action: aprocessused tosellaproductorservice, whichinvolvesgetting a customer'sattention, making theminterestedin it, making themwantit, and then making thembuyit:
Thefinalstepin the AIDAmarketingmodelis getting theuserto takeaction.