C2DE
noun[CorU]
ukusMARKETING
in the UK, the threelowersocialandeconomicgroupsin asociety, usedespeciallyto refer toconsumersin thisgroupandtheirbuyingbehaviour. Anindividualmemberof thisgroupcan also be referred to as a C2DE:
C2DEconsumers.
There hasrecentlybeen anincreasein theproportionof C2DEsbookingtheirholidayson theinternet.
Compare
ABC1