BRAD
noun[U]
MARKETINGtrademarkuk/bræd/usabbreviationforBritish Rate and Data: abookpublishedeverymonthgivingdetailedinformationabout UKmagazines,newspapers, etc. thatcontainadvertising, forexamplehow much theychargetoincludeadvertisements:
Thecertifiedfigureisdescribedas the 'ABCcirculation' of thepublicationinquestion, and ispublishedin BRAD.
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Standard Rate and Data Service