Ansoff matrix
noun[C]
ukuspluralAnsoff matricesorAnsoff matrixes(alsogrowth vector matrix);(product market expansion grid)MARKETING
a way ofexamininga company’sexistingproductsandmarkets,showingproductsit couldstartto make andmarketsit couldenter:
The Ansoffmatrixpresentstheproductandmarketchoicesavailableto anorganisation.