brand-conscious
adjective
MARKETING,COMMERCE(alsobrand conscious)ukusawareofpopularbrandsandwantingtobuyparticularbrandsratherthanothers:
Retailexpertssay theshoemight be atoughsaleto brand-consciouskids.
Chineseconsumersare brand-conscious andquitewellinformedaboutcars.
acompanythat is brand-conscious isawareof theimportanceofcustomers'opinionsaboutitsbrands:
Inordertobreakintoworldmarkets, you have to bebrandconscious.