brand development
noun[U]
ukusMARKETING,COMMERCE
theprocessofimprovingabrandorimprovingcustomers'knowledgeandopinionsof abrand:
She isdirectorofglobalmarketingandbranddevelopment.
Hedeclinedto givespecificsabout thebranddevelopmentprogrammebut said, "We're alwayslookingfor newproductstoadd."