brand equity
noun[U]
ukusMARKETING,FINANCE
thevalueof aparticularbrandfor thecompanythat makes it:
Brandequityispresumedto be aleadingindicatorof a business'sfuturesuccess.
See also
brand value
Examplesofbrand equity
brand equity
Over recent years, design has become a strategic asset inbrandequity, differentiation, and product quality for many companies.
From
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Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.The firm also needs to understand, research, measure and develop loyalty for its brand and globalbrandequity(stay on brand) for the long term.
FromThis example is from Wikipedia and may be reused under a CC BY-SA license.
Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.Using ethical practices to buildbrandequityand brand positioning have been taken by different marketing experts, differently based on their cultural, ethical value system.
FromThis example is from Wikipedia and may be reused under a CC BY-SA license.
Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.More sophisticated marketing mix models have a floating base that can capture changes in underlyingbrandequityfor a product over time.
FromThis example is from Wikipedia and may be reused under a CC BY-SA license.
Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.There are two schools of thought regarding the existence of negativebrandequity.
FromThis example is from Wikipedia and may be reused under a CC BY-SA license.
Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.Functional branding builds an overall and comprehensive branded experience, which can increase consumer brand loyalty and positively influencebrandequity.
FromThis example is from Wikipedia and may be reused under a CC BY-SA license.
Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.The city organically developed a brand, which experienced tremendousbrandequityappreciation over the course of centuries through non-strategic activities.
FromThis example is from Wikipedia and may be reused under a CC BY-SA license.
Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.Brandequitycan also appreciate without strategic direction.
FromThis example is from Wikipedia and may be reused under a CC BY-SA license.
Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.In practice,brandequityis difficult to measure.
FromThis example is from Wikipedia and may be reused under a CC BY-SA license.
Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.A constantly changing logo was thought to reducebrandequity.
FromThis example is from Wikipedia and may be reused under a CC BY-SA license.
Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.
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