brand extension
noun[U]
ukusMARKETING,COMMERCE
theprocessof using anexistingbrandnametointroducenewproductsorservices:
One of the country'sleadingradiogroupsisplanningbrandextensioninto pay-TV.
Examplesofbrand extension
brand extension
In addition,brandextensionalso diminishes consumers feelings and beliefs about brand name.
From
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Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.Another form ofbrandextensionis a licensedbrandextension.
FromThis example is from Wikipedia and may be reused under a CC BY-SA license.
Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.The negative impact ofbrandextensionwould cause a great damage to parent brand and brand family.
FromThis example is from Wikipedia and may be reused under a CC BY-SA license.
Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.From the line extension tobrandextension, however, there are many different types of extension such as brand alliance, co-branding or brand franchise extension.
FromThis example is from Wikipedia and may be reused under a CC BY-SA license.
Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.Because the effects of negative impact frombrandextensionare tremendous and permanently.
FromThis example is from Wikipedia and may be reused under a CC BY-SA license.
Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.Abrandextensionis not possible, because of the great difference between office software and games.
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Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.The moderating variable is a useful indication to evaluate consumer evaluation ofbrandextension.
FromThis example is from Wikipedia and may be reused under a CC BY-SA license.
Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.In the 1990s, 81 percent of new products usedbrandextensionto introduce new brands and to create sales.
FromThis example is from Wikipedia and may be reused under a CC BY-SA license.
Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.In spite of the positive impact ofbrandextension, negative association and wrong communication strategy do harm to the parent brand even brand family.
FromThis example is from Wikipedia and may be reused under a CC BY-SA license.
Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.While there can be significant benefits inbrandextensionstrategies, there can also be significant risks, resulting in a diluted or severely damaged brand image.
FromThis example is from Wikipedia and may be reused under a CC BY-SA license.
Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.
- reciprocal responsibility
- reciprocal trade
- reciprocate
- reciprocated
- reciprocating
- reciprocating engine
- reciprocating-engine
- reciprocation
- reciprocity
- reciprocity failure
- recirculate
- recirculation
- recital
- recital hall
- recitation
- recitative
- recite
- recited
- reciting
- reckless
- shire horse
- shire-horse
- shirk
- shirked
- shirker