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单词 brand extension
释义
brand extension
noun[U]
uk
us
MARKETING,COMMERCE
theprocessof using anexistingbrandnametointroducenewproductsorservices:
One of the country'sleadingradiogroupsisplanningbrandextensioninto pay-TV.
(Definition ofbrand extensionfrom theCambridge Business English Dictionary© Cambridge University Press)

Examplesofbrand extension

brand extension
In addition,brandextensionalso diminishes consumers feelings and beliefs about brand name.
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Another form ofbrandextensionis a licensedbrandextension.
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The negative impact ofbrandextensionwould cause a great damage to parent brand and brand family.
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From the line extension tobrandextension, however, there are many different types of extension such as brand alliance, co-branding or brand franchise extension.
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Because the effects of negative impact frombrandextensionare tremendous and permanently.
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Abrandextensionis not possible, because of the great difference between office software and games.
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The moderating variable is a useful indication to evaluate consumer evaluation ofbrandextension.
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In the 1990s, 81 percent of new products usedbrandextensionto introduce new brands and to create sales.
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In spite of the positive impact ofbrandextension, negative association and wrong communication strategy do harm to the parent brand even brand family.
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While there can be significant benefits inbrandextensionstrategies, there can also be significant risks, resulting in a diluted or severely damaged brand image.
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Wikipedia
Creatives commons iconThis example is from Wikipedia and may be reused under a CC BY-SA license.
These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.
#https://dictionary.cambridge.org//dictionary/english/brand-extension##
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更新时间：2024/12/28 3:47:54