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单词 brand identity
释义
brand identity
noun[CorU]
businessspecialized
uk/ˌbrænd aɪˈden.tə.ti/us/ˈbrænd aɪˌden.t̬ə.t̬i/
a set ofqualitiesthatpeopleconnectwith aparticularcompanyor aproductsoldunder aparticularname, that make it different from othercompaniesorproducts:
Thishitshowactedas amodelfor how acablechannelcouldcreateabrandidentity.
Wedecidedtokeeptheseparatenamesafter themergerbecause bothcompanieshadstrongbrandidentities.
Somemanufacturersusecolouras a way toreinforcebrandidentity.
More examples
  • Some wereresistanttochangingtheadsbecause they werethoughtto beintegraltoourbrandidentity.
  • Certainproductrangeswould beissuedunder the newcompanynameand would beadaptedto give anappropriatebrandidentity.
  • Establishingbrandidentityinvolvesimplyingthat thisquiteordinaryproductissomehowdifferent andbetterthan anythingelseon themarket.
  • They have abrandidentitybut noproductstosell.
  • If themainobjectiveof thewebsiteis tobuildbrandidentity,focusongraphicsratherthantext.
SMART Vocabulary: related words and phrases
Advertising and marketing
  • ad
  • ad agency
  • adman
  • advert
  • advertise
  • customer relationship management
  • detoxify
  • dogfooding
  • flyer
  • freesheet
  • o.n.o.
  • obo
  • off-brand
  • on-brand
  • overexpose
  • superhype
  • teaser
  • telemarketing
  • tie(something)in
  • tout
See more results »

You can also find related words, phrases, and synonyms in the topics:

Products & producers
(Definition ofbrand identityfrom theCambridge Advanced Learner's Dictionary & Thesaurus© Cambridge University Press)

brand identity| Business English

brand identity
noun[CorU]
uk
us
MARKETING,COMMERCE
a set ofideasandfeaturesthat acompanywantspeopletoconnectintheirmindswithitsproductsorbrand:
Thecompanyhascreateda newbrandidentityand mademanagementchangestotrytoreviveitsfortunes.
(Definition ofbrand identityfrom theCambridge Business English Dictionary© Cambridge University Press)

Examplesofbrand identity

brand identity
The use of corporate-style language is deliberate and is an aspect of the collectives creation of a strongbrandidentity.
From
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Most products have some kind ofbrandidentity, from common table salt to designer jeans.
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His work mainly concentrates onbrandidentityfor television.
From
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In 2014 the company rolled out a newbrandidentity.
From
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From here, many companies began to catch on to the trend ofbrandidentityto distinguish their products from others in a growing market.
From
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Signage in retail gives the customer orientation, information and an understanding of thebrandidentityand values.
From
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Effective visualbrandidentityis achieved by the consistent use of particular visual elements to create distinction, such as specific fonts, colors, and graphic elements.
From
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A new orange and blackbrandidentitywas introduced at the same time, including a bird logo said to represent a symbol of joy.
From
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The new vessels also introduced a newbrandidentityfeaturing a colourful viking ship sail.
From
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The new monolithicbrandidentityflows with its global aspiration and commitment to customers with a red background symbolising warmth with customer relations.
From
Wikipedia
Creatives commons iconThis example is from Wikipedia and may be reused under a CC BY-SA license.
These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.
#https://dictionary.cambridge.org//dictionary/english/brand-identity##
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更新时间：2024/12/28 9:23:26