brand leader
noun[C]
ukusMARKETING,COMMERCE
abrandthat has thelargestshareofsalesinitsmarketcomparedto otherbrandsin the samemarket:
Within sixmonthsof last March'slaunchtheproducthadbecomeabrandleader.
Examplesofbrand leader
brand leader
They were initially marketed as a food for racing greyhounds, but soon gained popularity with pet-owners and became abrandleaderin the 1930s.
From
This example is from Wikipedia and may be reused under a CC BY-SA license.
Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.It manufactures and markets 160 pharmaceutical products with more than 300 dosage forms and has established 22 products as thebrandleaderin the market.
FromThis example is from Wikipedia and may be reused under a CC BY-SA license.
Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.It isbrandleaderfor garden woodcare.
FromThis example is from Wikipedia and may be reused under a CC BY-SA license.
Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.Another factor which contributes to the spread of price increases is what is known as "following thebrandleader".
From the
Hansard archive
Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0
Some manufacturers imitate the packaging of abrandleaderso that people buy the wrong product.
From the
Hansard archive
Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0
It is thebrandleaderin the kitchen market and controls 15 per cent. of the ceramic market.
From the
Hansard archive
Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0
We tend to find only abrandleaderand an own-brand product.
From the
Hansard archive
Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0
They ruthlessly and unscrupulously imitate goods with household names, and it is sometimes very difficult to tell at a glance which is the house brand and which thebrandleader.
From the
Hansard archive
Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0
Thebrandleaderstated that they had already done so and most of the other manufacturers reported that they had done so or were about to do so.
From the
Hansard archive
Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0
A lookalike product may, in an extreme case, copy most of the features of abrandleader, but the one thing that it does not copy is the trade mark.
From the
Hansard archive
Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0
These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.
- refereed journal
- refereeing
- reference
- reference book
- reference-book
- reference group
- reference-group
- reference laboratory
- reference laboratory
- reference library
- reference-library
- reference manual
- reference material
- reference point
- reference-point
- reference voltage
- referenda
- referendum
- referent
- referential
- referral
- referral agencies
- referral centre
- referral marketing
- referral-marketing