| 单词 | brand personality |
| 释义 | brand personality noun[CorU] ukusMARKETING,COMMERCE a set ofcharacteristicsthatconsumersconnectwith aparticularbrand: create/build/develop a brand personalityA way ofcreatingabrandpersonalityis tomatchitcloselyto thepersonalityof theconsumersthemselves. Examplesofbrand personalitybrand personality By establishing abrandpersonality, businesses can form emotional bonds with their consumers which in turn establishes future behaviours of brand loyalty. From Wikipedia  This example is from Wikipedia and may be reused under a CC BY-SA license.In turn color affects perceivedbrandpersonalityandbrandpersonalityaffects purchasing intent. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license.Businesses utilise how colour communicates in order to both further establishbrandpersonalityand connect with the customer. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license.The television ads, website design, and in-store decor promotes abrandpersonality. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license.A follow up study tested the effects of perceivedbrandpersonalityand purchasing intentions. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license.This can be achieved through a variety of ways, however it must build upon an establishedbrandpersonalityas previously mentioned. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license.Thisbrandpersonalityis the relationship between a favourite of jeans and the experiences and memories that go along with them. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license.Participants were presented with a product and a summary of the preferredbrandpersonalityand had to rate the likelihood of purchasing a product based on packaging color. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license.These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors. |
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