brand positioning
noun[U]
ukusMARKETING,COMMERCE
a company'sdecisionabout how aproductismarketedinrelationtoitsotherproducts, and tocompetitors'products:
Everything frombrandpositioningtoprice,supplychain,advertising,capitalspending, andqualityis beingreviewed.
Ourbrandpositioninghasshiftedwith a newmerchandisingandmarketingstrategy.