brand recognition
noun[U]
ukusMARKETING,COMMERCE
theabilityofconsumerstorecognizeabrandandcompareit to otherbrands:
Brandrecognitionbecomesmoreimportantas thepricedifferencebetween atopbrandand anotherbrandnarrows.
build/strengthen/increase brand recognitionOurgoalsare toinstilltrustandbuildbrandrecognitionandloyalty.
good/strong/growing brand recognitionWe have reallystrongbrandrecognitionin what we'vebuiltup over the past fiveyears.