brand share
noun[U]
ukusMARKETING,COMMERCE
thequantityof abrandthatconsumersbuycomparedto otherbrandsof the sameproduct:
build/increase brand shareGoodpackagingdesigncan beeffectiveinbuildingbrandshare.
Examplesofbrand share
brand share
Advertising is not directed to increasing consumption; it is directed to increasing thebrandshareof a particular product.
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Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0
In mature markets, the role of advertising is almost always to focus onbrandshare—on growth among users, rather than generic market growth.
From the
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Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0
The reason, quite simply, is that advertising increases not onlybrandsharebut consumption.
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Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0
The conclusions from this review are as follows: i. tobacco advertising does affect total tobacco consumption, not justbrandshare.
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Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0
The documents show what such companies do when theybrandshareor brand-stretch: they promote tobacco products.
From the
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Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0
What they are concerned with isbrandshare.
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Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0
The word "imperial" is abrandsharewith many other companies.
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Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0
Managers should also consider the frame of reference within which the brand works and the features the brand shares with other products.
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Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.