brand strategy
noun[C]
ukusMARKETING,COMMERCE
adetailedplanforsuccessfullydevelopingandmarketingabrand:
come up with/implement a brand strategyShe said that thecompanyplanstoimplementanewbrandstrategyearly nextyear.
brand strategist
noun[C]
As abrandstrategist, herchallengeis tocreatesomething new and come up withprofitablebrandingsolutions.