brand stretching
noun[U]
ukusMARKETING,COMMERCE
theprocessof using anexistingbrandnamefor newproductsorservicesthat may notseemrelated:
Tobaccocompaniesare usingbrandstretchingto gettheirnamesestablishedin otherareas.
Examplesofbrand stretching
brand stretching
This is a brand strategy alongside thebrandstretching, line extension and multi-brands strategies.
From
This example is from Wikipedia and may be reused under a CC BY-SA license.
Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.The industry also resorts to the closely related practice ofbrandstretching—finding legitimate merchandise on which to place tobacco brand names and trade marks.
From the
Hansard archive
Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0
That is very worrying in relation to the provisions on brand sharing andbrandstretching.
From the
Hansard archive
Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0
Those other methods include sponsorship and brand sharing—orbrandstretching, as it is increasingly called.
From the
Hansard archive
Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0
Frankly, on so-calledbrandstretching—or brand sharing—we cannot have our cake and eat it.
From the
Hansard archive
Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0
These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.
- topics/gardening/garden-buildings-and-structures/
- topics/gardening/gardening-general-words/
- topics/gardening/gardening-tools/
- topics/gardening/gardens-and-yards/
- topics/gardening/parts-of-gardens/
- topics/general-and-specific/adapting-and-attuning-to-something/
- topics/general-and-specific/elaborating-specifying-and-simplifying/
- topics/general-and-specific/exceptional-qualities-things-and-people/
- topics/general-and-specific/general/
- topics/general-and-specific/habitual-and-customary/
- topics/general-and-specific/habitual-behaviour/
- topics/general-and-specific/particular-and-individual/
- topics/general-and-specific/plain-and-ordinary/
- topics/general-and-specific/standard-and-routine/
- topics/general-and-specific/strange-suspicious-and-unnatural/
- topics/general-and-specific/strange-suspicious-and-unnatural-things-and-people/
- topics/general-and-specific/unique-and-unusual/
- topics/general-and-specific/unknown-and-unfamiliar/
- topics/giving-and-sharing/gifts-in-the-form-of-money/
- topics/giving-and-sharing/giving-oneself/
- topics/giving-and-sharing/giving-providing-and-supplying/
- topics/giving-and-sharing/presents-and-gifts/
- topics/giving-and-sharing/prizes-rewards-and-medals/
- topics/giving-and-sharing/sharing/
- topics/giving-and-sharing/spreading-and-scattering/