brand switching
noun[U]
ukusMARKETING,COMMERCE
asituationin which someonechangesfrombuyingonebrandof aproducttobuyinga differentbrand:
Companies often usepricepromotionstoencouragebrandswitching.
Examplesofbrand switching
brand switching
To build attitudes that lead tobrandswitchingmay require more.
From
This example is from Wikipedia and may be reused under a CC BY-SA license.
Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.When an out-of-stock leads to purchase of a competing brand, the consumer trial can lead to possible permanentbrandswitchingas well.
FromThis example is from Wikipedia and may be reused under a CC BY-SA license.
Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.High psychological cost ofbrandswitchingcoupled with clinical trials by all players, enhances the first mover advantage.
From theCambridge English Corpus
For these diseases, 'low psychological cost ofbrandswitching' reduces the incentive to become a first mover.
From theCambridge English Corpus
It claims that it is simply promotingbrandswitching—persuading smokers of one brand of cigarette to switch to another.
From the
Hansard archive
Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0
That type of marketing gives the lie to the industry's claim that marketing is aboutbrandswitching.
From the
Hansard archive
Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0
Does it not enforce our case that tobacco advertising is intended to influencebrandswitching, whereas the warning has the benefit of reducing consumption?
From the
Hansard archive
Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0
It may lead to somebrandswitching.
From the
Hansard archive
Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0
I am not convinced that whatever the purpose of the advertising—forbrandswitchingor whatever—its results will not increase the impact of tobacco advertising as a whole on the public.
From the
Hansard archive
Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0
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