competitive advantage
noun[CorU]
ECONOMICSukustheconditionsthat make abusinessmoresuccessfulthan thebusinessesit iscompetingwith, or aparticularthing that makes it moresuccessful:
Thequestionis how toleveragetechnologytocreatecompetitiveadvantagein themarketplace.
Thesemandatescan make itdifficultforcorporationstodifferentiatetheirproductsandgainacompetitiveadvantage.