competitive analysis
noun[CorU]
ukus(alsocompetition analysis);(alsocompetitor analysis);(alsocompetitor profiling)MARKETING
theprocessofcomparingthestrengthsand weaknesses ofyourownbusinessorproductto those of otherbusinesses, inorderto makeyourbusinessorproductmorecompetitive:
Productspecificationsshould bedrawnup after athoroughcompetitiveanalysis.
Anotherprojectrelatesto acompetitiveanalysis. Forexample, what istheirproductofferingthat ours isn't?