cause related marketing
noun[U]
ukus(alsocause marketing)MARKETING
amethodofmarketingproductsorservicesin which acompanyaimsnot only to make aprofitbut also tohelpanorganizationsuch as acharity:
Unlikepreviouscauserelatedmarketing, where apurchaseresultsin acharityorcausereceivingcash, thelatestcampaignappearssimplytoraiseawareness.